A Framework for e-Learning Acceptance: A Case Study of the Palestinian Universities

This study aims to introduce a comprehensive framework for e-Learning acceptance through describe the reality of e-Learning in Palestinian universities from the perspective of the faculty members. The research framework which based on Technology Acceptance Model3 (TAM3) integrated with intervention and environmental factors, was conceptualized via reviewing related literature and experts opinions in the design process. Quantitative and qualitative research methods were used to answer the research questions and to test hypotheses. Quantitative data which related to the factors that influence e-Learning acceptance collected via structured survey which was distributed to a random sample (n=352) of lecturers at universities in Palestine. Furthermore, a qualitative data which explores the status of e-Learning system in Palestine was derived by an exploratory in depth semi-structured interviews with IT and e-Learning specialists in Palestinian universities. Statistical analysis shows that all investigated factors in the model were supported, excluding the moderation factors (voluntariness and experience). Moreover, the results indicate that perception-related factors are the main significant predictors that directly and indirectly influence intention to use e-Learning. On the other hand, interview results show that most of the Palestinian universities administrator are committed to support e-Learning system adoption in their universities. In addition, the results show that asynchronous e-Learning tools are the most widely used in the Palestinian universities. Based on the research findings, it was recommended that the Palestinian universities adopt the comprehensive framework to promote the adoption and acceptance of e-Learning system. In addition, it was recommended that the Palestinian universities should develop e-Learning infrastructure, and coordinating with other entities such as government, ICT companies, and offices transfer software programs.