Discussion Committee:
Dr. Husam Arman (Committee Head)
Dr. Ayham Jaaron (Internal Examiner)
Dr. Rasem Kayed (External Examiner)
Abstract:
The purpose of this study is to develop and design a franchise system for PALTEL’s data services to build a harmonic, state-of-the-art services-distribution network that is capable to deliver the latest cutting-edge services while maintaining the same look and feel and corporate image all over the areas covered by PALTEL license. The proposed system would provide a strategic alternative to the existing expansion method that is currently adopted by PALTEL.
This research was conducted using a combination of both the qualitative and quantitative research methodologies. The research raw data was collected using flexible semi-structured interviews and focus groups with selected participants that can actively contribute to the subject matter, in addition a documentary research as well as surveys were conducted to better gather and understand all aspects of the subject.
The collected data were analyzed and the franchise package was formed accordingly in a way that suits the needs, conditions and customers’ service philosophy of the company as well as the customers’ demand. The package modeling took into consideration the results of the customers’ satisfaction survey in a way that increases their satisfaction of the distribution and retailing outlets of PALTEL.
The research results included a proposed franchise disclosure document and a proposed franchise agreement collectively referred to as the “Franchise Package” meant to better introduce the data products and services of PALTEL to the market in a way that grants PALTEL more control over distributors and retailers with minimal expansion risk and maximal flexibility. Furthermore the research has discussed the advantages and limitations of adopting such system; in addition the research has provided a range of recommendations that can support the implementations of the proposed system.